Sapphire’s New Wonderland - chambeili Magazine

Sapphire’s New Wonderland

“Do you have a golden ticket?’ a middle aged woman balancing a pram in one hand and several items of merchandize in another, whispered in my ear. “Will you take some of my items on your ticket? I’ll pay.”

This was the opening of the Sapphire Concept store in the new and flashy Emporium Mall in Lahore. It would just be another really big store except it has a café replete with a resting area for shoppers who need a coffee break and a kid’s play place so women don’t have to master the balancing act as they’re shopping. And it really is a very, very big store, spreading across 1,300 square feet. Infact, it was a happy cross between Alice’s Wonderland and Charlie’s Chocolate Factory!

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