FASHION DNA IS A DESIGNER MENTORSHIP FOR EMERGING PAKISTANI DESIGNERS ORGANISED BY THE BRITISH COUNCIL. THE PROGRAMME TAKES THE FORMAT OF A YEAR-LONG INTENSIVE TRAINING, INCLUDING FACE TO FACE SESSIONS, ONLINE SESSIONS, UK CATWALK SHOWS AND SHOWCASING, PAKISTANI CATWALK SHOWS AND SHOWCASING. IN ADDITION TO THE MENTORSHIP, DESIGNERS WILL BE INVITED TO APPLY THEIR NEW SKILLS THROUGH THE PRODUCTION OF A READY-TO-WEAR COLLECTION WITH A CLEAR BRAND POSITIONING WITH A CAPSULE COLLECTION PRESENTED AT UK-BASED FASHION SCOUT DURING AW17 LONDON FASHION WEEK AND THE FULL COLLECTION AT FASHION PAKISTAN WEEK IN KARACHI IN APRIL 2017. 

 

THE DESIGNERS SELECTED FOR AW17 ARE: GULABO, JEEM, MUNIB NAWAZ, THE PINK TREE COMPANY, SONYA BATTLA AND ZURIA DOR.