IT'S ALL ABOUT BTW - chambeili Magazine


To mark By The Way’s first anniversary their exclusive new collection conveys a celebration of a new generation of unstoppable women inspiring them to their authentic selves and achieve their dreams. BTW’s aim centres around female empowerment and the accessability of fashion thereby driving their products to be priced affordably. It’s not just fast fashion – its rapid fashion. This 2017 Anniversary collection is inspired by a myriad of global influences like social media, street style and popular culture; creating a product that appeals to a diverse audience. This is a collection that strives to encompass everything it means to be a girl on the go in the world of fashion today.